While watching a gameplay walkthrough presentation for The Sims 4 that was posted a few days ago, some viewers discovered that EA were advertising the ability to subscribe to The Sims 4 Premium, for early access to DLC and exclusive items.
The description for this advert reads as follows:
"The Sims 4 Premium. Save on new packs with early access and exclusive items... Become a Premium member to get early access to three new packs, with exclusive items. Your Sims can throw a spooky costume party, camp in the great outdoors, and toast to the new year in style."
The developers of The Sims 4 recently courted controversy for announcing that they would be shipping the title with certain gameplay features missing.
The video in question can be seen below, with the advert appearing at 13.36: