In a recent interview with [a]list daily, Ubisoft's marketing executive Tony Key discussed the publisher's important decision to delay their upcoming open world game Watch Dogs. He stated that the decision caused substantial financial hardship for Ubisoft. However, he believed that it was ultimately the only course of action that the company could take:
"This is not an easy decision to make for any company. On the day we announced that, I think out stock dropped 40 percent or some ridiculous number. We've recovered since then because people are seeing the rest of our lineup and it turns out maybe it was a good idea."
We had no choice, despite the act that it put us in a tough financial position in the short term. We're a long term company with a long term vision, and Watch Dogs for us is a long term play."
Watch Dogs was initially slated for a November 2013 release date that would line up with the launches of both the PlayStation 4 and Xbox One. The delay came just one month prior to that expected release, with the statement that the delay was to allow developer Ubisoft Montreal more time to polish the title.
Watch Dogs is launching worldwide on May 27 for PlayStation 4, PlayStation 3, Xbox One, Xbox 360 and PC. A Wii U version is expected in Q3 2014.
Source: [[a]list daily]