Nintendo to Expand its Character Licensing - News

By Craig Snow, January 30, 2014
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We may soon start to see Mario, Luigi, Link, and many other iconic Nintendo characters appearing outside of video games. Nintendo is set to expand its character licensing business and is seeking relationships with other companies who wish to make use of Nintendo's IPs and characters outside of the realm of video games.

"We will actively expand our character licensing business, including proactively finding appropriate partners... we will be flexible about forming licensing relationships in areas we did not license in the past, such as digital fields, provided we are not in direct competition and we can form win-win relationships.

By moving forward with such activities globally, we aim to increase consumer exposure to Nintendo characters by making them appear in places other than on video game platforms."

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