Microsoft today announced that it has acquired the rights to the Gears of War franchise. Although the blockbuster franchise is already synonymous with the Xbox brand, the IP was actually owned by Epic Games... until now. Microsoft now owns all of the rights to Gears of War, including "all existing and future games, entertainment experiences and merchandise".
Development of the series will now shift from Epic Games to Microsoft's Black Tusk Studio. Rod Fergusson, former Director of Production at Epic Games, has also joined the studio and will play a "key studio leadership role at Black Tusk on the development of the franchise going forward".