If you are a manager at GameStop, then I envy you, as GameStop confirmed today that store managers will be receiving a PlayStation 4 as well as seven free games as part of a promotional partnership between the company and Sony.
The free games to be included with the console are reported to be Battlefield 4, Killzone: Shadowfall, FIFA 14, Madden 25, NBA 2K14, Need for Speed: Rivals, and Beyond: Two Souls. Don't get your hopes up for that last game making its way to PS4, however, as GameStop and Sony later confirmed that Beyond is remaining a PS3 exclusive, and just happens to be bundled in the deal. Which is slightly odd, considering the PS4 will not be backwards compatible with PS3 titles.
UPDATE: They'll be getting Xbox Ones as well.