“Yes, we’re discontinuing Online Pass,” EA's senior director of corporate communications, John Reseburg told GamesBeat. “None of our new EA titles will include that feature. Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward."
The Online Pass program prevented players who bought an EA game used from using online features, requiring a $10 activation fee. New copies of the game shipped with an online access code in the box. EA was not the only company using the Online Pass idea; Ubisoft and Sony are among the other publishers that have used it before.