Google released a report called "Understanding the Modern Gamer", an analysis of how gamers are using Google to scour the internet for gaming related news.
There are many interesting nuggets in the report, including these:
- Searches per gamer have increased 20% year over year, 168% for searches on mobile devices.
- 4 in 10 searches occur in the 6 months prior to a game's release.
- 27% of searches for game tips occur on a mobile device.
- Clicks on Google AdWords ads predict up to 84% of a game's eventual sales.
It is an interesting analysis of how the internet-savvy gamer looks for and acquires information and could prove useful to marketing departments in the future. To read the full report, click the link below.
Source: [Think With Google]